Mobile retail is increasingly multi-channel and multi-format: managing this change will be key to the future customer experience.
Senior Research Analyst
Informa Telecoms and Media
The comprehensive report looks at the mobile retail industry in the context of broader market trends including operator and distributor moves to address new areas of potential in related markets, such as rolling out new store formats and partnering with other industry players.
Key topics covered:
- Is the netbook the new mobile?
- The role of the specialist retailer
- Channel/partner management
- Retail as a customer retention tool
- Sales channels for business customers
- Getting the devices/services mix right
Who should buy this report:
- Mobile operators
- Fixed/convergent operators
- Handset manufacturers
- Content providers
- Mass market retailers
- Specialist retailers
- Online retailers
- Mobile and IT distributors
Why buy this report:
- Operators are increasingly seeing retail presence as a part of their customer retention strategy.
- Distributors in the IT market are looking to wireless devices as potential for expansion.
- The specialist mobile and wider consumer electronics markets are converging.
- Evaluation of new strategies for consumer and business sectors.
Key questions answered:
- Which are the key retail sectors now and in the future?
- What are the main trends by channel?
- How important will online be in total and by retail sector?
- Who are the major players in distribution and retail?
- What are their strategies?
Key forecast included:
- Global revenues: devices vs data
- Global revenues: devices by type (smartphone, netbook...)
- Global revenues: data by type (browsing, entertainment...)
- Global revenues by region
- Global revenues by retail sector
- Global revenue - bricks & mortar
- Global revenue - online
- Global revenue - direct
- Devices vs data by region
New for 2009:
-
- New focus on channel vs sector
- Channel analysed by bricks & mortar, online, direct mail
- Strategy analysed at distributor and retailer level
- Effect of new products (netbooks, connected devices) assessed
- Retail distribution models (flagship store vs specialist service)
- Channel management (web/contact centre/retail partner)
- Software solutions for retail (ERP and CRM)
Detailed company profiles:
Distributors: Brightstar, Brightpoint and Tech Data
Solution providers: SAP, Oracle
Retailers: Best Buy, Carphone Warehouse, Media-Markt/Saturn (Metro Group), Nokia and Apple
Original case studies:
- Tech Data/Brightstar joint venture
- O2 UK - retail transformation programme
- Vodafone retail strategy
- Carphone Warehouse/Best Buy joint venture
- Go Me China - specialist phone store roll-out
- Fizzback customer feedback solution
