By March 2008, 68% of the world's subscriber base was prepaid, accounting for 2.37 billion subscriptions. Prepaid is growing, with new services such as mobile data increasing the number of prepaid SIMs.
Associate]
Key Coverage
NEW - in-depth analysis of prepaid markets on a region-by-region basis
Prepaid market forecasts to 2013 - unique forecasts to 2013 for the entire prepaid market, including prepaid subscribers, growth in prepaid subscribers, prepaid mobile revenues and prepaid ARPU
Prepaid roaming - review the current status of prepaid roaming, hindrances to take-up, recharge options while travelling abroad and which platforms are most commonly deployed to enable prepaid roaming
Systems and solutions - evaluate the new positioning towards the convergence of billing, services and customer segmentation
Segmentation and branding - assess emerging profitable markets such as the youth and benefit from commentary on how to capitalise on revenue opportunities within these markets
Exclusive industry survey - analyse results from an exclusive industry survey in addition to Informa Telecoms & Media’s own forecasts for the global roaming market.
Key Issues Addressed
How big is the prepaid market in each region and how is it evolving?
What is the impact of multi-SIM ownership on the size of the prepaid market?
How is mobile data affecting demand for prepayment mechanisms?
What opportunities are there for growing the prepaid market beyond voice in developed and developing countries?
What kinds of new mobile applications can help us reach the unreached and can we do this profitably?
What kinds of tariff plans are most successful in addressing the needs of different customer segments?
How can operators in developed countries learn from their counterparts in developing countries in terms of marketing to their prepaid customers?
Does dropping prices mean we will be able to increase prepaid minutes of use?
What contribution are prepaid services making to our bottom line?
How are converged billing systems helping with segmenting the prepaid customer base?
What are the most successful ways of keeping prepaid customers and their revenue on our network?
How can we develop loyalty among our prepaid customer base?
How will the regulatory and competitive environment in each region impact the development of the prepaid business model?
Forecasts to 2013
- Total subscribers
- Prepaid subscribers
- Prepaid subscribers as % total subscribers
- Net total additions
- Net prepaid additions
- % growth in total subscribers
- % growth in prepaid subscribers
- Total mobile revenues (US$)
- Total prepaid mobile revenues (US$)
- Blended ARPU (US$)
- Prepaid ARPU (US$)
Who should read this report?
Operator marketing, CRM, VAS and distribution departments - gain insights into maximizing revenues and profits from the prepaid customer base while retaining them on the network for longer
Handset vendors - analyse current prepaid usage and new segmentation strategies to aid in optimal handset designs
Prepaid platform and billing vendors - understand market drivers, development and analyse operator strategies
Suppliers of electronic recharge solutions - assess where new opportunities lie and get ahead of the competition
Industry analysts and investors - benefit from a thorough picture of the market, as well as expert analysis and invaluable forecasts on which to base your business decisions
Regulators - understand the impact of mandatory prepaid registration and operator shifts to hybrid plans
Financial services organisations - understand the synergy between prepaid mobile customers and their banking and payment needs
