Despite faster 3G network speeds, falling data prices, and therecent surge in mobile operators' data traffic revenues, themobile user experience still leaves something to be desired. "Spurred by the popularity of Apple.'s iPhone and its elegantuser interface, global shipments of touch-screen displaymodules are expected to more than double from 2008 to 2012" (source: iSuppli Corp). This timely and focused conference addresses the challenges for the majority of themobile value chain players of what it means to put the user first. It will investigate how the user interface can bepositioned as a gateway to adopting new content and services and effectively deliver an intuitive user experiencewhich will then increase data and service adoption.

Building on the success of our prestigious handset series of events, this conference, will gather together industryexperts from across the value chain: operators, content providers, OEMs and interaction technology vendors,design houses and brand players from across the globe.

5 reasons To Attend:

• Fully endorsed by the OMA, the OMTP and FAME
• Learn from operators, handset manufacturers, content providers, ISPs, design houses and UI specialists
• Benefit from specific case studies to ensure you meet the needs of the user
• Exploit the networking opportunities provided online, at lunch and during the event to ensure that you makethe right contacts in this constantly evlolving marketplace
• Attend the focused, in-depth workshop "user Experience Strategy and Implementation"