This report looks at the impact of pricing on HSDPA uptake and assesses the potential threat from competing technologies
The report contrasts the market conditions that have helped HSDPA to flourish as a broadband internet-access technology in Europe and South Africa, with conditions in Korea, Japan and the USA, where operators are promoting more content services that are exclusive to HSPA.
Key Coverage
- Case studies of operators’ strategies for promoting HSDPA in six markets
- A chapter discussing HSDPA device availability and handset vendor strategy.
- Research is complemented by an appendix listing all HSDPA and HSUPA networks by country, as well as all HSDPA handsets and datacards launched
Market Data
Country case studies:
- Japan
- Korea
- Austria
- Slovak Republic
- South Africa
- USA
Key Issues Addressed
- How fast are HSDPA subscriptions growing in different markets?
- How has pricing affected uptake?
- How much incremental ARPU are HSPA subscriptions generating?
- What is the balance between datacard/modem users and handset users?
- How are operators positioning services over HSPA relative to services offered over other broadband technologies?
- What services are operators promoting that take advantage of the high-speed networks?
- How many HSDPA handsets are available – and from which vendors?
- What is the retail price of HSDPA handsets in different markets?
Countries / Sectors / Companies Covered
- Japan
- Korea
- Austria
- Slovak Republic
- South Africa
- USA
Who should read this report
- Operators
- Vendors
- Handset and infrastructure vendors
- Analysts
- Financial Institutions
- Government
- Regulators
