The event was very informative with fantastic audience participation
[BF, OMA]
Mobile Usability & Application Design is a brand new event to meet industry need for answers in mobile user experience. Equipping you with real-world experience and cutting edge case studies - it aims to turn usability from an industry buzz-term into a practical, measurable strategy for mobile business. Mobile Usability’s unique, solutions-focused agenda will give you new practical tools, proven techniques, and best practice processes. You will gain the knowledge you need to approach usability with increased strategic clarity and insight.
What You Will Learn
- Ten insider case studies; development process and new usability solutions from mobile’s most innovative tier one companies
- Specific VAS focus studies; best practice techniques for usable mobile internet, social networking, messaging, video, and content discovery
- Latest thinking on process; increase the strategic influence of your UE team, balance the commercial pulls in effective UI design, achieve "out of the box" usability
- Advanced metrics and analysis; benchmark usability, quantitively compare techniques and tools
Who Will You Meet?
- Clive Grinyer,Director, Product Experience, Orange
- Alard Weisscher, Senior Customer Insight Specialist, Group Research & Development, Vodafone
- Kristoffer Åberg, Senior Manager, User Interface Design Central Entry, Sony Ericsson
- Pekka Ketola, Senior User Experience Manager, Multimedia Computers, Nokia
- Ashley Benigno, Senior Innovation Manager, 3 Italy
- Markus Grupp, Handset User Experience Design Manager, TELUS
- Christian Lindholm, Partner, Fjord
- Matthew Menz, Head of Interaction, Motorola
Event Agenda Overview
Conference Day One
Tuesday 4 December 2007
Putting the User into Mobile Usability; Responding to Usability Trends across the
Mobile Industry; Strategies for a Great Mobile
Internet Experience; The Mobile Device as the Tool for
Social Networking
Conference Day Two
Wednesday 5 December 2007
Addressing Device Usability through
Better Development Processes; Usability’s Supply and Demand
Economics - Increasing ROI; Differentiating your Product with
Advanced Input Technologies
Industry Focus Day
Improving the Quality of the Mobile Content Experience
Thursday 6 December 2007
Testimonials
"Well done, interesting subjects and people"
[GC, Vodafone]
Registration
Register online or contact:
Customer Service Team
Tel:+44 (0)20 7017 5506
Fax:+44 (0)20 7017 4747
telebookings@informa.com
Sponsorship & Exhibition
To discuss opportunities, contact:
Zainab Baruwa
Tel:
+44 (0)20 7017 5244
Fax:
+44 (0)20 7017 4966
Zainab.baruwa@informa.com
Group Discounts
Register online or contact:
Patricia Jorge
Tel:
+44 (0)20 7017 5391
Fax:
+44 (0)20 7017 4747
Patricia.Jorge@informa.com
Research / Press Contact
For more information, contact:
Denise Austin
Tel:
+44 (0)20 7017 5344
Fax:
+44 (0)20 7017 5657
Denise.Austin@informa.com
