As of September 2006, 47 million of the Japanese market leader’s 52 million cellular subscribers were i-mode subscribers – a staggering 90% of the potential market.
Key Coverage
Detailed statistics for i-mode growth outside of Japan
Critical analysis and comparisons to competing services.
Importance of handset quality,
Services of i-mode detail
Future outlook, along with recommendations.
Market Data
When the i-mode Internet browser service was launched in Japan in February 1999 by NTT DoCoMo it was a resounding success. This was in stark contrast to the inferior WAP browser services being launched in Europe at the same time, and which on the whole were a dismal failure. In the ensuing seven years, i-mode has gone from strength to strength in its home market.
Key Issues Addressed
- What are the key criteria to making i-mode a success outside of Japan?
- Which operators have seen success through i-mode, which have yet to see returns and which have given up entirely on the service?
- Is it possible for i-mode to coexist with other similar services from within the same operator and if not, why not?
- To what do those from inside the i-mode operators attribute their success and how do they see the service evolving?
- What is the future of i-mode outside of Japan?
Countries / Sectors / Companies Covered
Base
Bouygues Telecom
Cellcom
Cosmote
Cosmote
E-Plus
FarEasTone
GloBul
Hutchison Essar
Hutchison Telecom
KPN
NTT DoCoMo
O2 Germany
O2 Ireland
O2 UK
OAO Mobile TeleSystems
Smart Telecom
StarHub
Telefonica Moviles
Telstra Corp.
Wind
Who should read this report
- Mobile network operators
- Fixed line telecom operators
- Fixed line instant messaging providers
- Mobile instant messaging providers
- Advertisers and media brands
- Device and component manufactures
- System integrators
- Consultants and industry analysts
