Rapid growth over the next five years will see 435 million homes taking VOD or NVOD services – more than one-third of the world’s total TV households. At the same time those subscribers will be generating revenues of US$11.4 billion. Even then, the market will not be considered mature, as more rapid growth is expected after 2011.
The report looks at present market trends and evaluates the future direction the market is taking. It includes important illustrative statistics and reliable forecasts to 2011 as well as an analysis of the market worldwide and detailed forecasts by region and for the world’s top 11 broadcast countries. For the first time, this edition of On-Demand TV also includes data and forecasts for the DVR/PVR market – highlighting the synergies between the On-Demand and digital video recorder sectors.
Key Coverage
Major industry questions answered in this report include:
- Where is on-demand TV best placed to make an impact?
- How will digital switch-off affect on-demand TV rollout?
- Will the DVR complement or compete with On-Demand services?
- Can sufficient content be licensed? And how can it be protected?
- Which platform has a competitive edge that it can exploit?
- In which countries will on-demand TV have most success?
- Who are the key players and what are their strategies for success?
Market Data
Use On-Demand TV (5th edition) and benefit from:
-
Vital intelligence on standards and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.
Forecasts
Forecasts to 2011 – track trends and pinpoint opportunities with extensive forecasts, including global and regional penetration, revenue and country data, as well as detailed breakdowns for 11 leading countries
Key Issues Addressed
- Track trends and pinpoint opportunities with fully updated forecasts
- Discover the strategies your competitors are using
- Explore the possibilities of DVR-based virtual VOD
- Find out how on-demand technology is changing the face of broadcasting
- Evaluate investment opportunities in new countries
- Learn which new technologies will offer the most profitable opportunities
Who should read this report
Essential reading for:
- Cable, satellite, digital terrestrial and IPTV operators: Learn more about where on-demand services can fit into your business strategy
- Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities
- TV content suppliers: Discover the strategies your competitors are using and find out how on-demand technology and investment is changing the face of broadcasting and providing you with opportunities
- Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of this new sector and identify where your own expert knowledge may be required
- Broadcast Technology companies: As a recently emerged sector, on-demand TV offers new revenue streams. Identify which technological developments are likely to have a profitable impact on your business.
