At end-2011, eastern Europe will have 47 million pay TV homes. This means more than a third of the region's television households will be paying for their broadcast services...
Key Coverage
With some heavyweight media companies already investing in eastern Europe, do you have the clear and reliable analysis that will enable you to also exploit new opportunities in this emerging TV market?
Eastern European TV (10th edition) allows you to pinpoint new opportunities and highlight territories ripe for investment. With three IPTV launches at an advanced stage in Poland, Hungary and the Czech Republic, and other launches pending, across all TV platforms, the report provides a valuable insight into their chances of success.
The wealth of experience gained from our team of expert analysts ensures that Eastern European TV (10th edition) is the ultimate management report providing in-depth intelligence on the broadcast industry within this dynamic region.
Market Data
Data and statistics - Eastern Europe TV (10th Edition) Report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation including country-by-country coverage of 18 key markets.
Forecasts
Forecasts to 2011 - track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, multichannel TV homes, pay TV penetration and IPTV data
Key Issues Addressed
- Where are DTH operators using their technological advantage to make inroads into analogue cable's dominance?
- Will free-to-air multichannel services harm the chances of pay TV?
- What strategy has UPC Direct used to succeed in the Eastern European region?
- Is the current trend for launching thematic channels here to stay?
Countries / Sectors / Companies Covered
- Bulgaria
- Croatia
- Cyprus
- The Czech Republic
- Estonia
- Greece
- Hungary
- Israel
- Latvia
- Lithuania
- Poland
- Romania
- Russia
- Serbia (and Montenegro)
- Slovakia
- Slovenia
- Turkey
- Ukraine
Who should read this report
- TV Companies: Discover the strategies your competitors are using and find out how more liberal markets are changing the face of broadcasting in Eastern Europe.
- Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities and how EU accession has boosted investor confidence in countries previously seen as inaccessible.
- Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
- Broadcast Technology companies: With TV in Eastern Europe now actively looking to increase in sophistication, identify which technological developments are likely to have a profitable impact on your business.
