Special
Features:
An effective programme covering relevant topics a marketer should know in this evolving Mobile Market
The three day case study driven programme will examine the business, commercial and technical strategies to increase traffic, stimulate usage and optimize revenues whilst delivering a consistent and quality driven customer experience.
Why You Should Attend
- Choose from two different streams to extract maximum ARPU from your different customer segments, i.e. business customers vs. the youth market
- Benefit from special focus on emerging markets such as Africa and the Middle East, and gain an advanced market perspective from Korea
- Optimise marketing to harness the potential of advanced services – e.g. share insight with leading arbiters of music based content such as the Ministry of Sound
- Enhance your CRM processes to optimise customer experience and satisfaction in delivering a 1:1 personalised service
Thursday 5th October
Hear from Evgeny Chichvarkin of Euroset - learn from his phenomenal success in retail distribution. Read his interview!
Presentations From
- 3, Sweden
- Amena, Spain
- Bouygues Telecom, France
- BT International, UK
- Cosmofon, FYROMacedonia
- DotMobile, UK
- Elisa, Finland
- Extreme Mobile, UK
- GAYmobile, Denmark
- KTF, Korea
- Mobilkom, Austria
- Orascom, Egypt
- Rogers Wireless, Canada
- Telecom Italia, Italy
- Telenor, Denmark
- Sabafon, Yemen
- Simyo, Germany
- Sunrise, Switzerland
- Swisscom, Switzerland
- Uganda Telecom, Uganda
- Wind, Italy
Event Agenda Overview
Pre-Conference Workshop
Enabling CRM to Advance and Optimise your Marketing Campaigns
Monday 2 October, 2006
Led by Luca de Carli of Sunrise SBC and Dr Evangelos Xevelonakis
of Swiss Valuenet
Conference Day One
Boosting Brand Impact and Market Penetration
Tuesday 3 October, 2006
Conference Day Two
Wednesday 4 October, 2006
Conference Day Three
Innovation in Channel Management, Customer Experience and CRM
Thursday 5 October, 2006
Registration
Register online or contact:
Customer Service Team
Tel: +44 (0)20 7017 5506
Fax: +44 (0)20 7017 4747
telebookings@informa.com
Sponsorship & Exhibition
To discuss opportunities, contact:
Neil Johal
Tel: +44 (0)20 7017 5835
neil.johal@informa.com
Group Discounts
Register online or contact:
Customer Service Team
Tel: +44 (0)20 7017 5506
Fax: +44 (0)20 7017 4747
telequeries@informa.com
Research / Press Contact
For more information, contact:
Neil Johal
Tel: +44 (0)20 7017 5835
neil.johal@informa.com
