temp_ProductList is null
Includes case studies from:
- T-MOBILE, UK
- SUNRISE, Switzerland
- T-MOBILE, Germany
- ORANGE, Israel
- POLSKA TELEFONIA CYFROWA, Poland
- TRANSATEL, France
- WIND, Italy
- TELSIM, Turkey
- BOUYGUES TELECOM, Belgium
- WARID TELECOM, Pakistan
- 3, Austria
- COFFEE TELECOM, UK
- MOBILEONE, Singapore
- SONOFON, Denmark
- ORANGE, UK
- MTC GROUP, Bahrain
- TUNISIANA, Tunisia
- TELMORE, Denmark
- TELEFONICA MOVILES, Spain
Pre-conference Interactive Workshop: 15th May 2006
Consumer Pricing Perspectives
Sarah Maxwell, Ph.D., Co-Director, Fordham Pricing Center, New York City
The Only Event Dedicated to the Mobile Pricing Community:
- Employ tariff optimisation techniques to boost your ARPU
- Optimise strategic position and competitive advantage through creative pricing techniques
- Address the threats and opportunities of flat rate pricing and discount operators
- Implement market segmentation techniques to attract and retain high value customers
- Drive 3G and data ARPU by developing innovative pricing strategies
- Assess the impact of MVNOs on pricing levels and structures
- Develop a pricing strategy to promote value added services
3 Days of Case Study Presentations:
DAY 1: Tuesday 16th May
Pricing for Profit, Strategic Position and Competitive Advantage
DAY 2: Wednesday 17th May
Developing Leading Edge Pricing Tactics and Techniques
DAY 3: Thursday 18th May
Driving Uptake of Value Added Services and Promoting Future Services for Increased ARPU
|
|
