Voice over IP (VoIP) has emerged as a significant challenge to conventional mobile and fixed line telephony infrastructures. Low call charges are attracting corporate customers and early-adopter consumers. Continual investment in broadband infrastructure is improving call quality and reliability to levels where major corporates are able to entirely substitute their existing telephony infrastructures for VoIP solutions.

The VoIP market is evolving rapidly, with multiple alternate solution architectures and services available to the prospective corporate purchaser. Application platforms are enabling the promotion of value added applications, including IP-driven VoWLAN, conferencing and contact centre solutions.

MarketClusters' Voice over IP Strategic Industry Map distils this complexity into a single view for use in high-level strategic decision-making.

The SIM is a snapshot image of the industry as it stands in Q2 2004. MarketClusters has created the Strategic Industry Map based on the latest understanding of the sector and in conjunction with industry experts.

The Voice over IP Strategic Industry Map positions over 200 leading companies with respect to their international partners and competitors.

The map includes the following high level areas:

VoIP Call Origination Softphones IP Telephones Access Infrastructure Residential / SME Access Enterprise Access Wireless Access Service Providers Retail Services Wireless Operators Wholesale Services VoIP Network Infrastructure Core Network Elements Support Systems Service Creation VoIP Applications VoWLAN Conferencing Contact Centre Solutions and many more

Key Features: Clear market categorisation and definition Focus on accurate positioning of featured companies Clear visual description of business flows within markets Leading companies and innovators featured to support market definition and positioning of global equivalent providers The reverse of the map details category descriptions and high level market commentary

Strategic Industry Maps are proven and powerful tools for supporting a wide range of strategic planning activities for various audiences, including:

For Technology Developers:

• Mapping the competitor environment
• Identifying potential partners/ acquisition targets
• Developing routes to market for new products and services
• Supporting analyst and internal staff briefings, ensuring a common understanding of company positioning

• Industry scanning and first stage due diligence on prospective investments
• Competitor monitoring
• Funding round communications and IPO preparation
• Supporting strategic planning of portfolio companies

• Understanding alternative routes to market
• Identifying companies and consortia who can provide appropriate solutions
• Assessing fit of prospective purchases to existing infrastructure

• Reviewing and describing market developments and player positioning

Over 200 companies are positioned on the SIM. These include:

3Com 8x8 Acme Packet ACT Teleconferencing AePONA Agilent Airespace Airpath Alcatel Allot

Anritsu AOL Apex Voice Communications Arbinet Ascent Telecom AT&T Avaya Band-X Bay Packets Bevocal

Boingo British Telecom Brix Networks Broadmedia Broadsoft Brooktrout Technology Cable & Wireless CableCom Solutions Cirilium Cirpack … and many more!

About the Authors: MarketClusters

Founded in 2000, MarketClusters (www.marketclusters.com) is a consultancy specialising exclusively in strategic positioning. Our innovative methodologies and research help our clients to effectively articulate strategy and to create logical views of complex emerging markets - leading to far more efficient and informed decision-making.

Our clients include large corporate and governmental organisations including Vodafone, Chrysalis and Enterprise Ireland, as well as a wide range of smaller and early stage companies.

MarketClusters' research covers a broad spectrum of technology-based markets and is available on bespoke, published and subscription bases.

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