Mobile Social Networking 2nd edition uncovers the drivers of social networking adoption and creation/consumption of social media on mobile devices and networks.
Key questions and issues covered include:
Topics covered include
- The new technology strategies permitting operators and community platform providers to increase stickiness and monetization of their mobile social networking services
- The use of contextual awareness in mobile community services
- The strategies and impacts of the "mobilization" of the largest Web-based communities
- The emergence of industry standards and de-facto Application Interfaces for enabling services
- Approaches to opening community silos and ensuring community member data portability, privacy and trust
- Impacts of mobile advertising and new premium services on the near and long term revenues in this industry.
- How can mobile network stakeholders play their cards to strengthen their value proposition with mobile community operators and members?
- What are new technologies in networks and handsets driving the use of social networks and creation/consumption of social media on mobile?
- Where is social networking on mobile already reaching significant penetration, what does maturity in a market mean and where is it going to blossom next?
- Which user segments are most likely to be increasing their use of mobile social networks and which segments are (going to be) most profitable?
- What are the existing revenue streams and how will the experimental business models for monetization of mobile social networks effect the ecosystem and value chains?
- How is context being added to community services and what are the keys to using contextual awareness for increased mobile social networking traffic and revenues?
- How is the "mobilization" of the largest Web-based communities affecting existing mobile social networks, the strategies of the mobile operator and the rest of the ecosystem?
- Who are the biggest players in the mobile social networking market and who are the emerging companies to watch?
- What is happening on the standards front which could impact mobile social networking? What does the service architect need to know about de-facto protocols and Application Programming Interfaces for social media and social network enabling services?
- Who is breaking down the barriers between communities and how are data portability, privacy and trust managed when opening community silos on mobile networks?
- 15 in-depth country profiles , plus 5 regional analyses - discover how and why different mobile community strategies are needed for different countries and region
Who should read this report?
Operators & telecom service providers:
- Understand the new opportunities, challenges and threats to existing markets
- Identify the strategies, business models, revenue opportunities, market segments, technologies and devices to maximize revenues
Social Network Operators:
- Get the jump on going mobile and converting a destination to a state of mind
- Navigate the maze of device complexity and understand its potential impact on communities
- Find partners and understand their key motivators today and in the future
Infrastructure and device manufacturers, and software developers:
- Understand the Mobile Social Network opportunities and identify key players and potential partners
- Explore current and evolving roles in the service value chain
Consultants, analysts and venture capitalists:
- Benefit from unbiased analysis and data free from industry hype
- Provide clients with clear business intelligence and case studies to support recommendations and investment
Advertising agencies:
- Assess the potential, partners and strategies to tap the power of mobile communities