Guillermo is editor of fortnightly newsletter Mobile Media and of the Content & Applications Intelligence Centre, a web-based service that aggregates information on mobile data services from all publications at Informa.

In his role Guillermo is responsible for much of the journalistic coverage provided by Informa of the mobile content and data applications industry globally - everything from breaking news and exposés to market analyses and profile pieces.

Guillermo has recently written exposés on the revenue deals struck between mobile operators and the big online-search brands and on the failure of GSM carriers in the US to monetise the expensive mobile location systems they’ve deployed under the E911 mandate. He was also the first to break the news of Orange and T-Mobile joining forces to trial MBMS mobile TV technology TDTV in the UK.

Guillermo is an experienced journalist who has worked in business and current affairs journalism in Europe and Latin America. He has edited an aviation business title, worked as a newspaper reporter and foreign correspondent in Central America and Mexico City, and first became involved with Informa as a stringer for Latincom in Mexico. For the past four years he has worked as part of Informa’s Content & Applications editorial team, first as editor of Mobile Location Analyst, Mobile Enterprise Analyst and Mobile Messaging Analyst, and now as editor of Mobile Media.

Areas of expertise: mobile content and messaging, wireless enterprise services, mobile location services

Recent Research

Music Anywhere marks the start of a wave of media-locker services from mobile players

Last week, a mobile industry player, handset retailer Carphone Warehouse, broke new ground in the cloud-music-services sector with the launch of Music Anywhere. The service is a "digital locker," in t…More >>

JIL's slow progress doesn't bode well for WAC

The Wholesale Applications Community is keeping up with the timeline it announced back in May and was registered as a limited company in the UK on July 1, as well as appointed a board of directors fea…More >>

No money is changing hands between Facebook and its new operator partners

The recent launch of Facebook's new text-only mobile website, 0.facebook.com, is a good illustration of the kind of non-commercial relationship that online social networks and mobile operators tend to…More >>

Plain old billing is where the real pot of gold could be for carriers in the content-and-apps world

In the rush by operators to roll out app stores, cross-network widgets and other services designed to lure Web developers and users, it is easy to forget that perhaps the greatest asset that operators…More >>

The spotlight has been turned away from traditional media content on mobile

There was a time when the mobile entertainment industry was all about content - about music, images and video produced by the big media brands and about how mobile could act as a new distribution…More >>

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