The mobile entertainment market will more than double over the next five years reaching US$38.1 billion in 2011, according to Informa Telecoms & Media, publisher of the new report, "Mobile Entertainment". The market is was responsible for US$18.8 billion in revenues worldwide in 2006.

"Although music services such as ringtones, full track downloads and ringback tones will continue to generate the highest proportion of revenues seen in the mobile entertainment industry, mobile TV service revenue are set to sky rocket over the next five years, growing from US$178 million to more than US$1.8 billion in 2011", says Daniel Winterbottom, senior analyst at Informa and joint author of the report. "Large sporting events, like the Ashes cricket tour, are seeing more and more people take out subscription packages with their operators that allow them to watch TV services on the move, and this is reflected by the phenomenal growth this segment will see", said Winterbottom.

Music and images dominate the market accounting for 64% of revenues in 2006. But while mobile music will continue to grow, the market for wallpapers, avatars and other images will shrink. By 2011, images will have fallen to fourth place, behind mobile games and video.  

Click here to see Global mobile entertainment revenues by sector 2006-2011 graph

Ringtones and wallpapers, mainstays of the mobile entertainment, are becoming less important as consumers upgrade to more advanced handsets which support a wide array of entertainment features, from 3D games to broadcast TV to high quality music playback.

Mobile games and mobile video, which together represent only one-quarter of mobile entertainment revenues in 2006, will account for close to half of the mobile entertainment market's growth over five years' time.

"Consumers are becoming more aware of what their handsets are capable of, and what services are being offered", says Chris Coffman, senior analyst at Informa and an author of the report. "There's still significant room for improvement, but mobile operators are making it easier for consumers to access entertainment content by introducing search tools and personalised portals."

MOBILE ENTERTAINMENT, 4TH EDITION is published by Informa Telecoms & Media, which also publishes the influential Mobile Media research service.

Published: December 2006. Price: £2495 / US$4491 /  EUR3743

About Mobile Entertainment

Mobile Entertainment 4th edition offers an in-depth analysis of major player strategy, as well as full forecasts by market segment and region. Report coverage includes: games, music, TV and video, mobile communities and user-generated content, personalisation and images, gambling and adult content.

The strategic report includes case studies, business strategy, pricing models, key issues and recommendations for all players in the Mobile Entertainment value chain.

For more information or to order your copy please visit

http://www.informatm.com/mentertainment/?src=itmpr

About Informa Telecoms & Media

Informa Telecoms & Media is the leading provider of business intelligence and strategic marketing solutions to global telecoms and media markets.

Driven by constant first-hand contact with the industry our 90 analysts and researchers produce a range of intelligence services including news and analytical products, in-depth market reports and Datasets focused on technology, strategy and content.

Informa Telecoms & Media also organizes more than 125 annual events, attended by more than 70,000 executives. In addition to the GSM>3G World Series, our events cover subjects as diverse as fixed and mobile operator strategy, technology, TV, mobile music and games.

Informa Telecoms & Media is always willing to work with journalists to provide stats, data or comment for articles.

For more information please contact:

Daniel Winterbottom

Senior Research Analyst

Informa Telecoms & Media

daniel.winterbottom@informa.com 

+44 (0) 207 017 5553

http://www.informatm.com/?src=itmpr

Natasha Mensah
Media relations
Email: natasha.mensah@informa.com
Tel: +44 (0) 207 017 5824
Fax: +44 (0) 207 017 4947

http://www.telecoms.com/?src=itmpr