- Sectors
- Formats
Informa Telecoms & Media is committed to providing market intelligence and strategic services to global telecoms and media markets. Driven by a real understanding of our customers, their markets, strategy and technologies, our work is based on over 30 years of research experience.
Results focused, our findings are consistently accurate, reliable and always resolutely independent.
We employ a network of writers, analysts and consultants from over 50 countries in 6 continents. This global reach and local presence is significant in both enabling our regional expertise and informing our sector and technology based findings.
We produce everything from market intelligence and news, to research services tracking and commentating on industry developments, consultancy level strategic research and forecasts, bespoke research, conferences and directories.
By co-branding your marketing with
Informa Telecoms & Media,
you can strengthen your brand by linking it to one
of the
most trusted names in the business.
Our Content Marketing Solutions include:
- Tailored white papers
- Sponsored white papers
- Sponsored surveys
- Technology view spotlight
- Data charts
- Newsletters/Research Services
Tailored White Papers - Informa Telecoms & Media can help you write and distribute industry influencing white papers. With our internal analysts and experts and highly recognised brand names we can help you create and promote your own whitepapers. Why white papers?
- Positioning statement/creating a context for your marketing
- A proven way of engaging current and prospective clients
- In 20 pages, rather than one advert, there is more space to expand on the benefits of your market or highlight your technologies, products and solutions
- Increase user end familiarity with innovative technologies and new solutions
How it works - When you work with Informa Telecoms & Media on your white paper you benefit from the input of our industry experts. We will work with you and your team to ensure that your white paper meets your objectives.
Sponsored White Papers - Additionally why not sponsor an Informa Telecoms & Media white paper. When you sponsor a published Informa Telecoms & Media white paper, your brand is clearly visible on the front cover as a sponsor and you also receive an agreed number of copies to supply to your current and potential clients.
A sponsored white paper is a great marketing tool and is especially useful for establishing yourself with senior decision makers.
Sponsored Surveys - Sponsoring a survey is an excellent way of raising your company's profile and generating interest in your company and its products.
In association with your brand and with input from your industry experts, Informa Telecoms & Media can produce and publish surveys on any areas of specific interest to your company.
We survey our readers and buyers on a regular and ad hoc basis and we invite vendors, operators, content and service providers, analysts and other players along the value chain to participate in our surveys.
Usually conducted online and via our email bulletins, our surveys are an excellent way of associating your company with a particular topic.
Technology View Spotlight - A 6-8 page article which covers important technology developments and discusses how your company is involved in those developments. The vendor spotlight is written by an Informa Telecoms & Media expert and will be valued by the audience (your customers) for the valuable information and insight it presents.
You can make the vendor spotlight available as a download on your website, print hard copies or email it to your clients as part of an overall integrated marketing campaign.
Data Charts - Data charts are a useful way to provide your target audience with a quick over view of your market.
Using charts, graphs and maps taken from our in house research reports and databases, or drawn up specifically for the purpose, with relevant bullet points of information from our various market sector analysis – we put together at a glance an overview of markets or topics.
Newsletter & Research Services
Our Research Services are renowned for the quality of their news, analysis, data and comment.
Written by our team of in-house editors and analyst, these publications are traditionally advertising free and are accessed via premium paid subscription only; making them highly sought after commodity when distributed for free at events. Use them to obtain maximum exposure for your brand:
- Co-branded distribution copies to all conference attendees (through delegate pack insertion) and distribution to all exhibition visitors from an Informa Telecoms & Media stand
- Advertorial for your brand bound into distribution copies
- Full page advertisement in the PDF subscriber copies
- Gain maximum exposure by sponsoring all the newsletters distributed at a GSM event, or sponsor a publication available at all regions.
Regional Markets
Informa Telecoms & Media's team of regional experts continually tracks developments in the telecoms market worldwide and have an unrivalled understanding of the unique dynamics of every market from Afghanistan to Zimbabwe. Our experienced in-house research team benefit from extensive local language skills and are deeply connected to the industry, making daily first-hand contact with operators, vendors, content companies, regulators and local analysts worldwide.
This expertise combined with our marketing channels to these markets (Conferences, Exhibitions, Magazines) means we can create a content solution for your regional market.
In addition to helping you create the content, we also offer a wide variety of marketing channels to help you reach your target market. These include:
- Magazines
- Conferences
- Websites
- Ezines
- Mailings
Companies as diverse as Motorola, EMC, NTT DoCoMo, Teligent & SmartTrust have used these services in the past.
To discuss these and other solutions contact, Freda Benlamlih:
Tel: +44 (0) 20 7017 5558
Fax: +44 (0) 20 7017 5556
Email: freda.benlamlih@informa.com
